“Using it too often can create product build-up and can make your colour look very dull. “You should only use purple shampoo when needed,” says trichologist Hannah Gaboardi. How often should you use purple shampoo?Īs well as drying the hair out, overuse can also lead to product build-up. Louise Galvin Sacred Locks Intensive Treatment Masque is a must. To prevent drying out the hair, Galvin recommends using a nourishing treatment with your normal wash. There is also a risk of actually dying your hair bluish-purple, which, unless you’re going to a fancy dress party, is probably not what you’re after. Leaving it on for too long runs the risk of drying out the hair and making it look patchy. If you’re in any doubt, it’s always a good idea to read the label. Simply lather it up and leave on for about two to four minutes, depending on the amount of colour-correcting needed. The best way to use a purple shampoo is on wet hair. “Particularly if you have had balayage and want a creamier colour rather than copper.” So more Angelina Jolie than Penélope Cruz. “Purple shampoos can be used on dark brunettes who find they have a brassy overtone,” says Galvin. The biggest misconception surrounding purple shampoos is that they don’t work on darker tones. Those looking for gorgeous golden hues or a Billie Eilish blonde should sit this one out, as purple shampoo will leave your locks looking ashy and flat. “Platinum blondes will see improved brightness and shine, while bleached hair will lose its nicotine tones, restoring purity of colour.” “They work best on silver or icy blonde hair as they neutralise brassiness, giving a clean tone to the hair,” says master colourist Louise Galvin. It’s for your Anya Taylor-Joy blonde bombshell moment. Think of it as a colour corrector for your hair that helps counter-balance warm yellowish tones with cool lilacs. Like its name suggests, a purple shampoo is a shampoo that contains purple pigments. While, naturally, they’re most effective on bleached or naturally blonde locks, you might be surprised to learn that purple shampoos can be also used on much darker tones. The best purple shampoos work on any hair colour.
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